July Newsletter: Here’s a trend worth knowing about: Southern California homeowners aren’t moving as much, and that’s good news for your business. Why? The “locked-in effect.” Many homeowners refinanced or bought at rock-bottom mortgage...
“The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” — Anonymous Recently, my wife and I returned from an incredible trip exploring a few destinations beyond our beautiful country. Along the way, we discovered...
June Newsletter: You spent money on advertising. The phone rang. And then… nothing happened. Sound familiar? The biggest leak in most trade businesses isn’t the marketing budget, it’s what happens after the lead comes in. Most home improvement businesses,...
“The only limit to our realization of tomorrow is our doubts of today.” — Franklin D. Roosevelt There’s something about this time of year in Southern California that just feels right. The weather is perfect, and you can sense the shift. People have more energy and...
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